Aspirin Made Amazing
The problem wasn’t aspirin. It was the damage it could cause. For decades, the category stood still — protecting the heart while irritating the stomach. A tradeoff no one questioned. We made that invisible tension visible, reimagining the body as a pinball machine where traditional aspirin ricocheted before reaching its destination. By exposing irritation as the real flaw, we positioned Vazalore as the first meaningful evolution in generations. The bold 360° launch didn’t just introduce a product — it challenged the category’s complacency.
PLX | Pharma
