About

I've always found science beautiful. Not in spite of its complexity but because of it. Nearly two decades building brands where that complexity becomes something people actually feel. Eight of those years were CeraVe, 30+ launches, 100+ markets, a dermatologist darling transformed into a global billion dollar phenomenon. The rest spans pharma, beauty, wellness, and health, from L'Oréal and Haleon to BMS, Genentech, and Sanofi Pasteur. I lead teams, protect ideas, and translate science into platforms built for how people actually live — scrolling, questioning, choosing. I use AI to accelerate ideation and scale ideas, while preserving the judgment, craft, and originality the work demands. Purpose work is my creative oxygen. It sharpens everything else. Sometimes it takes you further than you expected. I've stood in an operating room in Nepal and watched a child's life change in silence. Some work you make. Some work makes you. This was both. ACT at Cannes Lions · Clio · Shorty Impact · Effie Finalist · New York Festivals and more.