Imaginary Dinner
Launched in 2011 for the Community FoodBank of New Jersey, Imaginary Dinner distilled hunger into one arresting image: children’s crayon drawings of the meals they wished for — vivid food on empty plates. Amplified by Jon Bon Jovi and scaled across billboards, transit, truck fleets, and community events statewide, the campaign ran for over a decade — turning awareness into action, helping provide 90+ million meals, and earning a Clio Award.
CFBNJ
