Imaginary Dinner
When a child is hungry, imagination becomes the closest thing to a meal. Children in need drew the dinners they wished they could eat on paper plates. Because sometimes the closest they could come to a real meal was imagining one. Those drawings became Imaginary Dinner. A campaign for the Community FoodBank of New Jersey that transformed children's imagined meals into a statewide call to action against hunger. Amplified by Jon Bon Jovi and carried across billboards, transit, truck fleets, and community events, the campaign ran for more than a decade, helping provide over 90 million meals. Clio Award. New York Festivals.
CFBNJ
