Unlocking Flow

The body as an island. The gut as a blocked passageway. The mechanism as a Panama Canal engineered to restore flow where it had stopped. In a category defined by clinical sameness, Amitiza needed more than reinvigoration. It needed a visual language. I led creative direction on an interactive, immersive experience that transformed the drug's mechanism of action into a bold geographic metaphor, layering real clinical data into something doctors could see, feel, and remember. Complex science made unforgettable.