Unlocking Flow
At peak maturity, awareness isn’t the challenge — momentum is. In a category defined by clinical sameness, Amitiza needed reinvigoration, not repetition. We transformed its mechanism into a bold visual metaphor — reimagining the body as an island and its action as a Panama Canal–inspired passageway. We didn’t just explain the science. We made it unforgettable.
Takeda | Amitiza
