Hey It’s Me: Acne
With CeraVe Acne, we proved that realism isn’t risky — it’s powerful. We cast real skin. We showed real breakouts. We cast talent who had been told they wouldn’t get the job because of their acne — and hired them because of it. Consumers responded not just emotionally, but behaviorally: thousands of high-rated reviews, surging demand, and market-defining growth. The latest acne patches infused Gen Z energy into dermatologist-backed care — playful, visible, and culturally fluent.
L'Oréal | CeraVe
