React to Stroke
Every minute after a stroke begins, the brain loses nearly two million cells. Most people don't call 911 because they're not sure. They wait. They watch. They lose time they can't get back. We reframed the entire calculus. Instead of leading with fear, we led with permission. Real faces dissolving into darkness — the invisible neurological loss made visible, in real time, on the person in front of you. Would you be able to recognize and react to stroke? Stroke. React. Don't Regret. The argument was simple. When symptoms appear, you lose nothing by calling 911. You lose everything by waiting.
Genentech
