Hey, It's Me...Your Skin
After its acquisition by L'Oréal, CeraVe needed creative that could turn dermatological credibility into cultural relevance. “Hey, It’s Me, Your Skin” gave skin a voice — transforming ceramide science into an evergreen platform that has scaled across markets, categories, and generations for over eight years. The campaign has powered 30+ launches, generated 32M+ views, expanded into 100+ markets, and helped propel CeraVe to billion-dollar status — all while preserving its medical DNA. We also changed the category’s visual codes — showing tension skin, real dryness, and visible texture instead of perfection. We introduced the first male, featured full-body 65+ models, and reflected diverse skin tones — making skincare feel human, not idealized.
L’Oréal | CeraVe
